Brand
Building a seamless customer experience across channels through engaging storytelling and thoughtful design.
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Newsletter - Gretchen Rubin
Managed a weekly newsletter with over 1 million subscribers, curating content and maintaining a consistent workflow, conducting tests to gain valuable audience insights and track detailed metrics, and developed new email series ideas as the brand grew and evolved.
AI REsource - Gretchen Rubin
Trained and refined an AI search feature to ensure consistent voice and an intuitive experience grounded in user insights and deep knowledge of the brand and content.
Prospect mailer - good eggs
Developed the concept and copy for a mailer to prospective new customers that combines brand values, compelling customer benefits, and how-tos with beautiful product photography.
About Page - good eggs
Brand refresh for a grocery delivery start-up. Distilled brand values, food standards, and customer benefits into a revamped About Page designed to build trust.
Mailer - Jupiter
Developed brand value statement and supporting copy for an innovative grocery start-up, highlighting the complex problem of the “mental load” and the benefits of automation.
creativity campaign - Minted
Brainstormed 50 challenges and developed supporting copy to create a viral moment encouraging everyday creativity. Included community activation, celebrity participation, and culminated in a gallery show.