Product
differentiated ideas that highlight all your best features.
I see it. I want it. I got it.
Journal Collection - Gretchen Rubin
Helped develop and launch a collection of guided journals by brainstorming concepts, creating and curating content, refining with design and proofreading, writing informative and compelling product descriptions, and developing story-focused marketing campaigns.
marketing email - Gretchen Rubin
Used a key “Big Idea” of the brand to frame products as useful tools designed to help customers achieve their goals. The product descriptions highlight what makes each journal unique and help the customer envision how they might use them.
Product Descriptions - minted
Developed names, taglines, and descriptions for new products with a focus on tone and sensory details that help create an upscale impression in customer’s minds when they can’t feel a product’s quality in their hands.
